I thank the committee for the opportunity to discuss the pressing issue of childhood obesity. I will detail the work of the Safefood nutrition team, which focuses on two principal areas, the prevention of obesity, particularly childhood obesity, and food poverty. These two priorities are interconnected, of course, and are reflected in all our work, whether that is our campaigns, programmes or work in the community. Safefood also commissions and funds research aimed at understanding the social determinants of health. Our research also informs the development of policies to improve the health of the population on the island of Ireland. More than ever, we understand the link between childhood obesity and food related illness such as type 2 diabetes, heart disease and many cancers, as the Minister of State outlined.
Now is the time for all of us within government and public bodies to reflect. While much good work has been achieved, we are now at a critical point to develop and implement public health initiatives that will protect our children's health. Our citizens are supportive of these changes. Recent studies have highlighted substantial public support and readiness to tackle obesity. This would be through measures, including child-focused policies, information and awareness campaigns, subsidies for healthy foods and collaboration between the Government and the food industry.
Today, one in five primary schoolchildren is living with overweight or obesity, according to the most recent World Health Organization childhood obesity surveillance initiative. While that number has stabilised, the figure increases to one in four children in less affluent areas. Overweight and obesity has significant negative mental and physical impact on children. When it persists through childhood into adulthood, it increases the risk of significant, long-term health risks including type 2 diabetes, cardiovascular disease, many cancers, hypertension, depression and premature mortality. In the past few weeks, members might have seen Safefood’s latest campaign, around building a healthier food environment. This is our new five-year public health campaign and was recently launched by the Minister of State, Deputy Burke. This campaign was developed in partnership with Healthy Ireland, the HSE, the FSAI, and in Northern Ireland, the Department of Health, Public Health Agency and Food Standards Agency. With this campaign, we aim to raise awareness of the unhealthy food environment that we all live in, how this is harmful to our children’s health and why it needs to urgently change.
Over the past 30 years, public health campaigns aimed at preventing childhood obesity have primarily focused on encouraging individual behaviour changes, with interventions focused on ways to help parents improve their children’s food choices. While there have been some successes, such as reducing children’s sugar intake, the levels of overweight and obesity remain high, impacting the lives of children, teenagers and adults on the island. Over those same 30 years, our food environment has changed out of all proportion, especially for children. Scientific research in this area has also progressed and shows that it is unrealistic to expect our citizens to make healthier choices or buy healthier food when they live in an unhealthy food environment that promotes that at every turn. Our food environment includes the spaces where we make decisions about food and drink, and how these products are made available, accessible, affordable and desirable. Our food choices are significantly influenced by physical, economic, political, and sociocultural factors. To build a healthier society, we must therefore change the environment that shapes our food choices. For a child, their food environment includes the foods they see daily, such as those in shops, petrol stations and leisure centres, or on TV or smartphones. Research we conducted with Ipsos before the campaign highlighted that more than seven in ten adults said they had seen unhealthy food for sale in non-food locations like bookshops or hardware outlets. Children are bombarded with marketing messages for unhealthy foods. We know from Irish research that many preschool children recognise unhealthy food brands before they learn to read or write.
The food industry’s aggressive marketing strategies directly target children, increasing their demand for and consumption of unhealthy food. Children aged eight and younger are especially vulnerable to this type of marketing, especially when celebrities or cartoon characters are used to market foods high in fat, salt or sugar. Last year, eight of the top-ten selling food brands in Ireland were chocolate, confectionery, sugary drinks or energy drinks. The World Health Organization has identified food marketing as detrimental to our health. This is a key area we must tackle.
We know from the latest research on obesity prevention the importance of local approaches to addressing obesity. Since 2010, Safefood has been working closely with local communities through our community food initiatives programme. This helps support the development of skills and knowledge of food. Since its inception, more than 50,000 people have taken part in this programme. The main types of activities are developing food preparation and cooking skills with cooking courses, as well as developing practical life skills such as meal planning, budgeting, shopping, reducing food waste and food safety.
We also fund research to gather the latest data to inform future programmes and policies. Our previous research into the lifetime costs of childhood overweight and obesity revealed a total lifetime cost to the island’s economy of €7.2 billion, of which €4.6 billion was in Ireland.
Our research from 2022 looked at the factors which influence the food choices we make as families. Time, or more specifically, a lack of time, was identified as one factor impacting food choice, particularly for one-parent households. The availability of free school meals was seen as a helpful initiative, particularly to free up household budgets for those on low incomes. Supermarket chains were also identified as having an influence on food choices due to the availability of store offers, special deals and vouchers for buying food.
In addition, we currently have research ongoing in the field focused on the digital marketing environment of unhealthy food for children. This project, led by Dr. Mimi Tatlow-Golden, uses a novel WHO methodology to monitor digital marketing and the researchers are also exploring a child-rights approach to the development of market-related regulations and policies.
To support all of this work, Safefood works to build capacity and promote collaboration and co-operation through our long-established all-island networks for obesity and food poverty. Over the past 15 years, we have been bringing together professionals with particular interest in these two areas for training, learning and networking opportunities.
At a policy level, we have worked on new guidelines with our colleagues in the Department for children aged one to four, which was published in 2020. We have helped to develop nutrition standards for funded school meals that have been in place since 2017. In 2020, we completed similar work for the hot school meals pilot programme which initially benefited 6,000 children and is now available to 250,000 children. This will progress into universal provision by 2030. We very much welcome that.
In the early learning services, we have also worked with the Departments of Health and Children, Equality, Disability, Integration and Youth to produce standards for the sector, which were published last year.
At Safefood, our goal is to continue to contribute to the prevention of food-related ill health. Healthy eating should be possible and accessible to for every child in every community in Ireland. By building a healthier food environment that is enabling, we can ensure healthy and sustainable food choices will be the norm, rather than the exception. This may require policy changes by our public representatives and the greater availability of healthier products and environments from both the industry and retailers. Our current food environment today is harmful to our health. We need to take collective action to create a healthier future for our children.
My colleagues and I are delighted to answer any questions or provide further detail on our work.