I thank the committee for its invitation to attend this evening. After a challenging year for the organisation, in which we continued to deal with the fallout from the events of last year, we welcome the opportunity to discuss the RTÉ’s future. Having previously explored the various issues of the last year in depth, I know the committee is especially focussed on how RTÉ will reform, in particular our implementation of the recommendations of the expert advisory committee. As the committee members are aware, last week we published a comprehensive outline of the various ways in which RTÉ will address the 90 recommendations arising from these two reports.
Our progress will be monitored by an oversight group set up by the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media. I assure the committee that this work will build on a wide-ranging and comprehensive programme of governance and cultural reform which is already well under way.
Since July 2023, there have been substantial changes to the leadership team. We have made a number of new appointments to key roles following several public competitions. There have also been changes to the composition of the board, and there are new protocols in place to ensure the leadership team properly apprise the board of all relevant information. As director general, I now provide a full written monthly report to the board; all minutes from the meetings of the interim leadership team are now submitted for review by the team; and there is increased and regular communication between the board and the leadership team on all corporate activity. I have provided the committee with a more comprehensive list of the actions taken since my appointment.
We have published a new governance framework, which will we continue to review and develop. We have also given due priority to better standards of engagement with our colleagues. Since July 2023, the director general and representatives from the interim leadership team have maintained an ongoing dialogue with representatives from the trade union group, TUG. I hold monthly town hall briefings on a range of key organisational issues. RTÉ is embarking on a substantial programme of change, and we are resolved that this will happen in a collaborative and open manner with the various staff groups, including the newly formed staff engagement group. Our staff will play a key role in our transformation. I again put on record my thanks to them for their work and commitment to the organisation over the past year. It is thanks to the efforts of our people that RTÉ has continued to deliver a high-quality public media service for Ireland, and achieved exceptional impacts and audience connection over the past year.
In early June, coverage of the 2024 elections drew significant engagement with RTÉ radio, television and online services. Total news traffic online hit 16.4 million page views over the election weekend, significantly higher than the previous elections in 2019. Enjoyment of RTÉ's free-to-air sports coverage continues to be exceptionally strong, be that the GAA, the coverage of the Euros, or Ireland's performance in the European Athletics Championships in Rome. RTÉ Player has this month seen some of the highest viewing figures ever on the platform. The UEFA European Football Championship 2024 began on Friday, 14 June, and there have been more than 3 million streams across 32 games on RTÉ Player. That is approximately 3.5 times higher than the equivalent average in the previous European Football Championship in 2021. It is proof that, in this digital era of public broadcasting, RTÉ is not only relevant, but highly sought.
RTÉ's most recent investigative report into horse welfare standards garnered significant reaction, including at an international level, and it is likely this important programme will prompt further action. The annual Reuters "Digital News Report 2024" for Ireland revealed that public trust in RTÉ news coverage has increased by 1% since last year, despite what the report described as recent turbulence within RTÉ. At 72%, the report said that RTÉ News and The Irish Times remain the two most trusted media outlets in Ireland. These successes and our commitment to reform reflect a much broader ambition: that RTÉ's delivery for the people is strengthened and reimagined. Across almost 100 years, RTÉ has played an invaluable role in the evolution of Ireland's national identity, language and culture. RTÉ has empowered the public and the public discourse through debate, discussion and the provision of independent, essential information. RTÉ has built a broader sense of connection and community. All these elements are at the core of our new strategy, and our focus on digital transformation and financial sustainability is there to ensure these vital roles for Ireland's national public service media are not only maintained but thrive.
It is very important to be clear what this new strategy is, and also what it is not. I am aware there are some allegations that our increased commitment to commissioned content is some form of privatisation of a public good. That is simply untrue. Working in partnership with the creative sector has been a long-standing obligation in the provision of public service media, both for RTÉ and TG4. Our intention to do more with the sector is reflective of national policy, our statutory obligations, and the recommendations of the Future of Media Commission report. Many of our most-watched programmes, be they factual documentaries such as "Birdsong" or popular programmes such as "Dancing with the Stars", are made in partnership with the independent sector. We are focused on delivering more of the kind of content our audiences most value through a blend of in-house and commissioned content. This will allow us to strengthen Ireland's creative production sector while protecting the unique public service that is RTÉ. The prohibitive cost of maintaining RTÉ's significant existing ageing infrastructure means RTÉ will be a smaller organisation by the end of the strategy period. However, RTÉ will remain the largest content creator in the country by far and will continue to produce tens of thousands of in-house hours of live and recorded audio and video programming. We will retain 1,400 roles within the organisation, and there will be opportunities for staff to explore new roles and opportunities, supported by training and development where necessary. The reduction in staff numbers over the five years ahead will be achieved through a voluntary exit programme, with all relevant approvals. RTÉ has been operating with deficits for many years at this point, long before the licence fee crisis in 2023. With an aged building stock in need of large-scale investment and a workforce of a significant scale, the need to take corrective action has become very clear. We also urgently need to invest in digital products such as upgrading the RTÉ Player, the news app and a new audio app.
Some previous strategic plans have failed because they did not go far enough in terms of the reforms needed structurally to achieve sustainability into the future. This plan does go further because it must to secure the future of the 1,400 people who will still be here; to secure our services; and to protect public service media for the audiences of the future. I am confident the New Direction plan is the best way forward for RTÉ and offers not only the best value for money for our audience but also the most effective way RTÉ can remain viable, relevant and thrive. The New Direction strategy is about ensuring the future and the relevance of a transformed RTÉ. It is about delivering a strong and independent public service, available to everyone. It is about creating a trusted organisation delivering for Irish audiences. It is about backing creative ambition and digital innovation, supporting Irish culture, and bringing people together. It is about reflecting Ireland and supporting the creative industry across the island. It is a plan based on the core values of public service. We are determined to build a strong, modern RTÉ that will play a defining role in Irish life, an RTÉ that Ireland will be proud of, and one that will deliver a better outcome for the public we serve.