The year 2024 marks 1,500 years since the death of St. Brigid, one of Ireland's three patron saints, who is traditionally commemorated each year on Lá 'le Bríde on 1 February. Since 2018, Tourism Ireland has supported Irish embassies and consulates across the world in marking St. Brigid’s Day by celebrating the creativity of women through a broad programme of events. The funding I secured in budget 2024 will allow Tourism Ireland to develop new marketing opportunities, such as St. Brigid’s Day, which help to extend the tourism season and encourage visitors to explore the less-visited parts of Ireland.
This year, for the first time ever, Tourism Ireland rolled out a new campaign to leverage St. Brigid’s Day around the world. This campaign, which will run for the spring period, aims to raise awareness of the island of Ireland as a great spring holiday destination. The saint’s feast day brings together Ireland's Christian tradition as well as reaching back to the ancient Celtic goddess, Brigid or Bríd, and with the ancient festival of Imbolc, a traditional Celtic festival that marked the beginning of spring.
Tourism Ireland’s new St. Brigid’s campaign involves a new video highlighting the Brigid 1500 festival in Kildare, which includes an interview with the founder of Brigid 1500 who discusses St. Brigid's legacy, the significance of Imbolc and the start of spring in Ireland; three short videos featuring female artists from the world of music, art and storytelling, which showcase some of our wonderful female talent against a backdrop of green, springtime Ireland; and new content bringing spring in Ireland to life, created by six popular female travel content creators from around the island of Ireland. These videos will be shared by Tourism Ireland with its millions of followers on social media throughout the spring period.
Louth, home of the birthplace of the saint, is a very significant part of the story of St. Brigid. I grew up with that not too far from Faughart. That Faughart was not too far from us was something that we were very proud of in County Monaghan. I know that the Deputy has that pride too.
This year's impressive Brigid 1500 ten-day festival organised by Louth County Council, which included elements supported by my Department's Creative Ireland programme, provides further opportunities for inclusion in any future marketing campaigns and promotions of St. Brigid, whether at home or abroad, by tourism agencies. St. Brigid’s Day provides a unique opportunity to acknowledge the critical role that women have played in Irish history, culture and society, and I believe that events celebrating Irish women will continue to flourish around this day over the years to come.