This study of effects of media violence on youth addresses the impact of the media on the human experience of violence. Strictly speaking, this is a thesis of problematization, and not a theoretical thesis or an empirical thesis. It is not so much about establishing theoretical models or exhausting empirical reality through research and analysis and deriving general rules, but about conducting a critical study of the concept of media and violence of attitudes in order to view the latter in a different way. The task has a twofold goal, which we announced in the introduction: to demonstrate the relevance of using an alternative conceptual approach to the problem of violence and the media and to formulate this problem as it may look in our eyes today.
What are the negative effects of media. Traditional media help social networks attract attention, attract new members and increase advertising revenue. Social networks, on the other hand, are becoming increasingly useful to traditional media by providing them with content and news. Because of these interactions, the line between private and public communication is often blurred for users. Many traditional media are present on social networks or connected to large networks such as Facebook. Search engines are other repeaters, as they direct users to content published not only in traditional media, but also in social networks. There is also economic cooperation, in particular for the exchange and use of user data for commercial or other purposes.
In order to use child safety online, it is often necessary to control the content exchanged on their network, platform operators are usually interested in obtaining reliable data regarding the identity of their members. If the rules prescribed by operators are sometimes circumvented, most users of social networks, however, provide truthful information about their identities, risking regret later, in particular, if the transparency regarding the processing reserved for this information leaves much to be desired.
Marketing and advertising to children is that the information entered by the future user during registration may also contain information that reveals certain aspects of his personality and which may lead to the refusal of the operator to access the service. This can be especially problematic when such an exception is based on the user’s membership in this group (determined by such characteristics as race, nationality, political beliefs, religion, sexual orientation, gender, etc.). One can also imagine that individuals or companies are considered undesirable for other reasons, for example, of an economic nature. However, business models of social networks tend to unite as large a community as possible; refusal to accept new members is an exception.
In its Recommendation on the Children’s Media Policy for Social Networks, the Council of Europe requests that users be clearly informed of the editorial policy of the social network service provider regarding its methods of processing explicitly illegal content and that it considers the content or online behavior inappropriate and that the control mechanisms established are not restrict freedom of expression and access to information.
In addition, the Council of Europe requests that users be informed that the filter is activated and, if necessary, they can recognize and control the level of filtering to which the content they are viewing is exposed. They should also be able to challenge content filtering and request explanations.
The security of users regarding the use of their data depends not only on their decision to register or not join the social network and the personal information that they disclose there, but also primarily on the software. It is proposed by platform operators, as they often limit the control exercised by users over their data, due to insufficient configuration in terms of protecting the private sphere.