The media or social networks are more or less open, interactive and participatory platforms that allow you to communicate, establish relationships and maintain them. In a simple and inexpensive way, users can individually or collectively create content and share it with others. Consequently, the line between the author, producer, operator and user, as well as the line between private and public communication, is becoming increasingly blurred. Funding for social networks is mainly provided by the sale of data provided by users to companies, which then use them for advertising purposes.
Media violence no longer manifests itself in the life of most Westerners as it did at the beginning of the last century. At that time, during public gatherings, people were carried away, and fights began. Nowadays, it seems that manners have calmed down. Violence is still part of everyone’s daily life, but, in particular, due to the widespread use of television, it almost always occurs at a distance, on the distant horizon of planetary news.
However, it is unclear whether existing arrangements will prove effective in practice. This doubt concerns, in particular, the application of law in case of conflict, which is not without difficulties given the international orientation of the platforms, anonymous communication and the problem arising from the identification of responsibilities of various participants (users, platform operators, service providers, etc.).
The cross-border nature of this thing means that Swiss lawmakers often have few opportunities to exercise their influence. However, in some areas, it is possible that legislative changes can improve the situation somewhat, for example, with regard to data protection, youth protection and identification of the responsibility of service providers that allow access to the network (platform operators and service providers). Some of these topics are currently being analyzed. The work of revising the data protection law will clarify the need for the legislator to intervene in media regulation.
Regarding the protection of youth from media violence, the effectiveness of the measures taken is subject to evaluation in the framework of the national program “Youth and the media”. In addition, the need for a detailed study of the need for special provisions defining the civil liability of platform operators and service providers is becoming increasingly urgent. If the analysis reveals the need to amend the law, a consultation project will be presented. Regarding the aspects related to the telecommunications law, they will be taken into account in the draft revision of the telecommunications law submitted for consultation.
According to the Legislative Actions plan, this project will be developed within the framework of the current legislative body. Various activities and investigations concern not only social networks; they must be considered throughout the legal system. The fact remains: the various elements of the law should be a single whole, including in relation to social networks. It is necessary to ensure the exchange of information between the competent services. In addition, it seems desirable to draw up a new list regarding the legal framework of social networks, as soon as the analytical work is completed and its orientation is better defined.
Thanks to broadband, media or social networks have spread widely around the world. In Switzerland, they are used very often: 47% of the population are members of online private communities or social networks, 22% use professional online networks and 11% use the microblogging service Twitter. Two-thirds of companies, authorities and organizations have a page on social networks. These are more or less open, interactive and participatory platforms that allow you to communicate, establish relationships, and maintain them. In a simple and inexpensive way, users can individually or collectively create content and share it with others. In Switzerland, more than a million people produce and distribute their own content on the Internet, mainly through the publication of photographs and mobile images.
For most users, social networks are mainly used for private messaging in a small circle of people who usually know each other. However, these channels are also used to broadcast professional advertising messages aimed at influencing consumer behavior in terms of buying or forming public opinion. Among the main characteristics of the work of media and social networks, more and more talk about media legal defense initiative and the removal of certain restrictions in communication channels and traditional media.