I move:
That Dáil Éireann:
notes that:
— from 2011-2018 and 2020-2023, the hospitality and tourism sector enjoyed a reduced 9 per cent Value Added Tax (VAT) rate;
— the Government restored this rate to 13.5 per cent in September 2023;
— the Government’s decision to hike the VAT rate on the sector last year was ill-judged and ill-advised;
— the 9 per cent VAT rate should be restored without delay, particularly to support food-related businesses which have seen insolvencies more than double in the first three months of the year;
— the hospitality sector, in this instance, includes businesses like hotels, bars, pubs, canteens, hairdressers, barbers, catering operators, hostels, bed and breakfasts, caravan parks, self-catering accommodations, and guest houses;
— the aim of reducing VAT is to lower consumer prices, stimulate demand, and boost employment in the sector;
— VAT, being a regressive form of taxation, can impact lower-income households, especially when it comes to discretionary goods like hospitality and tourism;
— pre the Covid-19 pandemic in 2019, hospitality and tourism, one of Ireland’s largest indigenous sectors, generated over €9 billion for the economy and employed an estimated 284,800 workers across 46,000 tourism-related businesses;
— the Covid-19 pandemic and enforced lockdowns have severely impacted the entire sector;
— as of Q3 2022, the latest Central Statistics Office and Irish Tourism Industry Confederation data show a total of 246,000 people employed in the tourism sector and 170,000 in the hospitality and food services sector;
— most hospitality and tourism employment is based in Dublin, with over 125,000 workers, followed by the South-West (63,000), Mid-East (48,000), and South-East (42,000);
— the hospitality and tourism sector significantly contributes to the State’s finances, both directly through employment and indirectly through income tax and VAT;
— Dublin has the largest number of workers in the accommodation and food service sector, followed by the South-West, Mid-East, and Border regions;
— between 2019 and 2023, the Border (18 per cent), Midlands (17 per cent), and Dublin (14 per cent) saw the largest reductions in workers employed;
— excluding Denmark, Ireland’s VAT rate of 13.5 per cent for the tourism and hospitality sector is the highest in Europe; and
— in 2019, the hospitality and tourism sector was worth €9 billion, employed 250,000 workers, and comprised around 20,000 businesses;
further notes that:
— the Government’s reliance on the accommodation sector to provide temporary accommodation for Ukrainian refugees and asylum seekers has significantly reduced the availability of tourist accommodation and increased prices;
— this accommodation shortage, particularly outside Dublin, directly affects other tourism-related activity providers and resulted in an expected €1 billion loss in revenue last year;
— the shortage in tourism accommodation from housing Ukrainian refugees and asylum seekers is also reducing job vacancies in rural areas heavily dependent on tourism and hospitality;
— Government-imposed labour measures that have come into effect from January are estimated to be adding a massive €466 million to the payroll of tourism and hospitality enterprises this year alone;
— for this labour-intensive sector with thin margins this is hugely challenging, and poses a pressing question for many businesses as to whether they should pass the extra cost on to the consumer, thereby damaging demand, or absorb it to the bottom line, thereby threatening business viability;
— with 75 per cent of the Irish tourism economy made up of international visitation, the Government-imposed cap on passengers at Dublin Airport is hugely problematic and impacting the sector;
— tourism is Ireland’s largest indigenous industry and biggest rural and regional employer, but a lack of Government support is leaving the sector at a vulnerable juncture; and
— the tourism and hospitality sector is grappling with a multifaceted demand scenario, marked by capacity constraints, substantial cost pressures, an exceptionally high cost of doing business, financial strains on consumers, skills shortages, and an uncertain future for key tourism markets, all of which pose immediate challenges and significant risks to the sector’s long-term sustainability; and
calls on the Government to:
— promptly reduce the VAT rate for the entire tourism and hospitality sector to 9 per cent, considering the imminent summer tourism season and the sector’s financial strains;
— in the context of Budget 2025, permanently establish the VAT rate at 9 per cent from Budget night;
— in the context of Budget 2025, consider varying VAT rates across the country in the hospitality and tourism sector to promote regional balance, including the introduction of a reduced 5 per cent VAT rate for areas outside Dublin, thereby creating a distinction between the VAT applied in rural areas and the capital, ensuring that rural areas are subject to a VAT rate no greater than 5 per cent (akin to Italy, Hungary, Latvia, Lithuania, Malta, Romania and Portugal as per the European Union Reduced VAT Rates Directive), taking into account the potential for higher prices charged by Dublin’s hospitality and tourism providers due to their proximity to external events such as festivals, international concerts, and sporting events, which rural businesses cannot leverage;
— as part of a broader review, investigate whether the VAT rates applied to the sector can be differentiated, with distinct rates for hospitality and accommodation compared to pubs and restaurants over the medium-term; and
— publish the long-overdue national policy on tourism, which must address the numerous growth challenges, ranging from the State’s use of hotels to the VAT rate to the airport passenger cap, and align with the industry’s ambition for the sector.
The tourism sector is vibrant and dynamic and plays a pivotal role in Ireland’s economy. It is the lifeblood of many rural communities, providing employment and economic activity where other industries may be absent. However, recent changes in Government policy and global events have put this vital industry under unprecedented strain.
From 2011 to 2018, and again from 2020 to 2023, the hospitality and tourism sector enjoyed a reduced VAT rate of 9%. The aim of this reduction was to lower consumer prices, stimulate demand and boost employment in the sector. However, in September 2023 the Government restored the rate to 13.5%. This decision, widely regarded as ill-judged and ill-advised, has had a significant impact on the sector, particularly food-related businesses, which have seen closures more than double in the first three months of the year. According to the Restaurants Association of Ireland, whose representatives we met yesterday afternoon in Leinster House, there was a total of 212 closures in the first three months of this year. This has far-reaching consequences. Every restaurant closure results in the loss of 22 direct employees, on average, and approximately 13 indirect jobs. As a result of direct job losses, the Exchequer loses out on €115,310 in payroll taxes. There is a loss of annual VAT receipts to the State of €105,000 and a loss of commercial rates receipts to local authorities of €11,874. Water charges receipts worth €4,583, on average, are lost. If the workers laid off have to go on social welfare payments, the annual cost works out at around €440,000. Also, considerable financial losses are suffered by numerous businesses across the economy that provide services to restaurants. The closure of one restaurant could cost the State up to €1.36 million in total in one full year, according to the recent report of the Restaurants Association of Ireland produced by Jim Power Economics.
In a survey by the Restaurants Association of Ireland, 212 of its members said that if the VAT rate is not returned immediately to 9%, they do not expect to be open this time next year. A businessman in Bandon, west Cork, told me that with respect to three hospitality businesses, whose data he combined for ease of calculation, the year-on-year VAT increase from 2023 to 2024 will cost him €220,000 and that the year-on-year increase in the cost of running the three businesses is €500,000. This includes the VAT increase, increased wages, cost-of-living increases, sick pay, the continuing high cost of energy and insurance costs. We should remember that the insurance reform promised has not been delivered. The man said he could go on but that I have heard it all before. He is but one businessman in the Bandon area.
The Minister for Finance, Deputy Michael McGrath, met the VAT 9 group, which was initially set up in west Cork. It involves a collective of small food-led business owners that started in west Cork and that has since expanded to become a national movement because all its members face similar challenges. The group was formed out of sheer frustration and because of the stark reality that its industry is collapsing right before its eyes. The support offered by the Government demonstrates a profound misunderstanding of what would truly make a difference. The group’s members are passionate about what they do and the impact of their small food-led businesses on Irish life. They have all chosen the food-led hospitality industry not because of its potential for wealth but because they are genuinely passionate about it. They cherish the sense of community and take pride in using and showcasing the abundant, wonderful ingredients their country offers. They appreciate the significant contribution they make to Ireland’s tourism sector and they want overseas tourists to love this country as much as they do. They take great pride in it. They want to convey to the Minister that operating a small food-led hospitality business in Ireland has become unsustainable and is no longer profitable. Despite being busier than ever, it has become impossible for them to turn a profit.
All those who met the Minister owned a successful business when the VAT rate was 9%. By “successful business”, they mean a sustainable business that has been able to stay afloat for many years while providing jobs, especially for young people. In the current climate, operating a small-scale food-led hospitality business is an uphill battle and a completely unviable business prospect. Most of those concerned are hanging on week by week, barely making ends meet.
The cost of doing business has skyrocketed over the past year due to factors such as food costs, inflation, crippling energy rates and insurance bill hikes, the increase in the rate of VAT to 13.5%, employer PRSI, statutory sick pay, the minimum wage increase and automatic pension enrolment. While businesses acknowledge the importance of some of these, such as the minimum wage, there must be balance and support. The businesses cannot keep increasing their prices indefinitely or absorb the cost increases. These factors render small-margin businesses, which are already just about getting by, unviable. Many have already closed and more will follow. They risk being replaced with soulless chain shops, with not a cent staying in local communities and with no one to take on students or support local clubs and teams.
The VAT 9 group has asked the Government to lower the VAT rate to 9% immediately. It is the only viable support that would give the small businesses a fighting chance. They have examined all the options available and believe lowering the VAT rate is the only viable support to give them a fighting chance. It will cost the Exchequer a little but nothing by comparison with the cost of the closure of hundreds of cafés and restaurants, resulting in lost tax revenue, PRSI, VAT and rates.
A restaurant closure costs the State and economy up to €1.36 million, on average, and results in the loss of 22 direct jobs. The hospitality sector is broad, encompassing businesses like hotels, bars, pubs, canteens, hairdressers, barbers, catering operators, hostels, bed and breakfasts, caravan parks, self-catering accommodation and guesthouses. In 2019, before the Covid-19 pandemic, the hospitality and tourism sector, one of Ireland’s largest indigenous sectors, generated over €9 billion for the economy and employed an estimated 284,800 workers in 46,000 tourism-related businesses. However, the Covid-19 pandemic and enforced lockdowns severely impacted the entire sector in quarter 3 of 2022. The latest data show a total of 246,000 people employed in the tourism sector and 17,000 in the hospitality and food services sector. Most hospitality and tourism employment is based in Dublin, which has over 125,000 workers, followed by the south west, which has 63,000, the mid-east, which has 48,000, and the south east, which has 42,000.
The hospitality and tourism sector significantly contributes to the State’s finances both directly through employment and indirectly through income tax and VAT. Excluding Denmark, Ireland’s VAT rate of 13.5% for tourism and hospitality is the highest in Europe. The Government’s reliance on the accommodation sector to provide temporary accommodation to Ukrainian refugees and asylum seekers has significantly reduced the amount of tourist accommodation available and has increased prices. This accommodation shortage, particularly outside Dublin, directly affects other tourism-related activity providers and it resulted in an estimated €1 billion loss of revenue last year. With 75% of the Irish tourism economy attributable to international visitors, the Government-imposed cap on passengers at Dublin airport is very problematic. The DAA’s control over Cork Airport has an impact on the sector. The tourism industry is Ireland’s largest indigenous industry and biggest rural and regional employer, but a lack of government support is leaving it vulnerable.
The tourism and hospital sector is grappling with a multifaceted demand scenario marked by capacity constants, substantial cost pressures, the exceptionally high cost of doing business, financial strains on consumers, skills shortages and an uncertain future for key tourism markets. All of those factors pose immediate challenges and significant risk to the sector's long-term sustainability. The Government must promptly reduce the VAT rate to 9% for the entire tourism and hospitality sector considering the imminent summer tourism season and the sector's financial strains in the context of budget 2025. The VAT rate should be permanently established at 9% from tonight.
Furthermore, the Government should consider varying VAT rates in the hospitality and tourism sector across the country to promote regional balance, including the introduction of a new radically reduced 5% VAT rate for areas outside Dublin. This would create a distinction between the VAT applied in rural areas and in the capital, ensuring that rural areas are subject to a VAT rate of no greater than 5%. As part of a broader review, the Government should investigate whether the VAT rates applied to the sector can be differentiated with distinct rates for hospitality and accommodation compared with pubs and restaurants over the medium term.
The Government should publish the long overdue national policy on tourism, which must address the numerous growth challenges, ranging from the State's use of hotels to VAT rates and to the airport passenger cap, and align with the industry's ambition for the sector.
The importance of tourism to Ireland, especially rural Ireland, cannot be overstated. It is a lifeline for many communities, providing employment and economic activity. It is crucial that the Government recognises this and takes the necessary steps to support and sustain this vital industry. No doubt the Government will argue that retaining the reduced 9% VAT rate for the tourism and hospitality sector will cost the Exchequer €789 million per year. It can be equally argued that not reducing the VAT rate could lead to the closure of hundreds of SMEs, job losses and reduced Exchequer returns and could have a significant impact on the rural and regional economy.
I thank all those in the Rural Independent Group who put together this motion. It is an excellent motion. The Government cannot be sending out soundbites as it did before the election. It must reduce the VAT rate from 13.5% to 9%.